Our Story

Back in 2018, we started this whole thing in a cramped warehouse space with maybe ten members who believed in what we were building. Yeah, it wasn't fancy - just some iron, determination, and a vision that training should be different.

We've always thought that cookie-cutter programs don't cut it. Your body isn't the same as the person next to you, so why should your training be? That's why we focus on real athletic development - the kind that translates to actual performance, whether you're chasing a podium finish or just trying to keep up with your kids.

These days, we're proud to work with everyone from weekend warriors to pro athletes. What hasn't changed? We still believe in honest coaching, smart programming, and creating a space where people push limits without the ego trip.

How We Got Here

The milestones that shaped who we are

2018 - The Beginning

Opened our doors on Granville Street with just 800 square feet and a dream. Started with strength training basics and a handful of clients who trusted the process.

2019 - Expansion Time

Doubled our space and brought on three more coaches. Added our first Olympic lifting platform and started running group classes that actually challenged people.

2021 - Sports Performance Focus

Launched our sports-specific training programs. Worked with our first professional athlete who went on to compete nationally - that was a proud moment for sure.

2023 - Recovery & Mobility

Added our recovery suite after realizing people were training hard but not recovering smart. Sometimes the work you don't do in the gym matters just as much.

2025 - Today

We're now home to over 300 members and a team of 8 dedicated coaches. Still in the same Vancouver neighborhood, still focused on results that matter.

Meet The Coaches

The people who'll push you (in a good way)

Marcus Chen

Founder & Head Coach

Been coaching for 12 years and still get excited about helping someone hit a new PR. Competed in powerlifting back in the day, now I just help others get strong.

CSCS USAW Level 2

Focus: Strength Training, Olympic Lifting

Sarah Blackwood

Sports Performance Coach

Former track athlete who learned the hard way that training smart beats training hard every time. Now I make sure our athletes don't make the same mistakes I did.

NSCA-CPT TPI Certified

Focus: Speed Training, Plyometrics

Jake Morrison

Strength & Conditioning Specialist

Played hockey semi-pro before getting into coaching. I'm all about building that explosive power and making sure you can actually use your strength when it counts.

CSCS FMS Level 2

Focus: Athletic Performance, Power Development

Priya Sharma

Mobility & Recovery Specialist

Spent years as a physio assistant before moving into coaching. If you can't move well, you can't train well - that's my whole philosophy right there.

RYT-500 SFMA Certified

Focus: Mobility Work, Injury Prevention

David Liu

Nutrition Consultant

No BS nutrition advice here - just practical strategies that fit real life. You can't out-train a bad diet, but you also shouldn't be miserable eating chicken and broccoli forever.

RD CISSN

Focus: Sports Nutrition, Body Composition

Emma Rodriguez

Group Fitness Lead

I run our group classes and love the energy when everyone's grinding together. Used to teach spin classes, now I design programs that actually build strength and conditioning.

ACE-CPT CrossFit L-1

Focus: Group Training, Metabolic Conditioning

Ready to Start Your Journey?

Come check out the facility and meet the team. First session's on us - let's see if we're a good fit.

Get Started